Thought for today:
‘Disruptive technology should be framed as a marketing challenge, not a technological one.’
— Clayton Christensen
#thoughtfortoday #grit #determination #resilience #claytonchristensen
This week, seven quotes from one person.
Christensen coined the phrase “disruptive innovation”.
Too often founders focus on the technology, the comfort of “fixing”, the shiny new thing
When they should be focussed on the marketing, positioning and differentiation.
Back to Michael Porter’s “Competitive Strategy” – still being taught on MBA courses for a reason.