Thought for today:

‘People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.’

— Clayton Christensen

#thoughtfortoday #innovation #marketing #needvswant #claytonchristensen

This week, seven quotes from one person.

Christensen was the author of The Innovators Dilemma and How Will You Measure Your Life?

He started a conversation and triggered thoughts (and resistance) amongst innovators large and small.

Working out what people *need* vs want makes a difference too.