Thought for today:
‘People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.’
— Clayton Christensen
#thoughtfortoday #innovation #marketing #needvswant #claytonchristensen
This week, seven quotes from one person.
Christensen was the author of The Innovators Dilemma and How Will You Measure Your Life?
He started a conversation and triggered thoughts (and resistance) amongst innovators large and small.
Working out what people *need* vs want makes a difference too.