Thought for today:

‘It’s not just about being better. It’s about being different. You need to give people a reason to choose your business’

— Tom Abbott

#thoughtfortoday #entrepreneur #better #different

If you’ve read your Michael Porter you will know this.

The essence of competitive strategy is differentiation.

Being unique is not necessarily a good thing.

Sometimes you need a competitor to “push” against.

Spread the word. Share this post!

Leave A Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.